IDEAS home Printed from https://ideas.repec.org/a/ids/injsem/v4y2012i3p236-251.html
   My bibliography  Save this article

Determining factors affecting broadband services adoption: an empirical analysis of Malaysian consumers

Author

Listed:
  • Jia-Jia Sim
  • Foong-Min Kong
  • Voon-Hsien Lee
  • Garry Wei-Han Tan
  • Aik-Chuan Teo

Abstract

The advancement of broadband technologies has altered how traditional business is being managed. Although the contribution of broadband is multifold and indispensable to business in today's reality, the adoption rate of broadband in Malaysia still remains low. Thus the research aims to investigate the factors that affect the adoption of broadband in Malaysia. Using a self-administered questionnaire, the data was collected from 172 users and were subsequently analysed using the multiple regression analysis. Our results suggested that users' self-efficacy strongly influence the intention to adopt broadband. Similarly, self-efficacy also influences users' perception towards the ease-of-use. Subjective norm was also found to influence perceived usefulness and user's intention to adopt broadband. The findings from this study are useful in assisting telecommunication companies and government agencies especially when formulating their marketing strategies.

Suggested Citation

  • Jia-Jia Sim & Foong-Min Kong & Voon-Hsien Lee & Garry Wei-Han Tan & Aik-Chuan Teo, 2012. "Determining factors affecting broadband services adoption: an empirical analysis of Malaysian consumers," International Journal of Services, Economics and Management, Inderscience Enterprises Ltd, vol. 4(3), pages 236-251.
    • Handle: RePEc:ids:injsem:v:4:y:2012:i:3:p:236-251
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=48621
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Amir Manzoor, 2014. "Investigating the Factors Affecting Residential Consumer Adoption of Broadband in India," SAGE Open, , vol. 4(4), pages 21582440145, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:injsem:v:4:y:2012:i:3:p:236-251. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=236 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.