IDEAS home Printed from https://ideas.repec.org/a/ids/injleg/v11y2024i1p49-69.html
   My bibliography  Save this article

Transforming supply chain for sustainable omnichannel retailing: a case of Patanjali Ayurved

Author

Listed:
  • Shantanu Trivedi
  • Saurav Negi

Abstract

This study aims to explore the enablers and barriers to omnichannel retailing in India and tries to present the omnichannel retailing strategy in the context of one of the largest FMCG manufacturing companies in India Patanjali Ayurved Limited. This study uses exploratory research methodology to investigate Patanjali Ayurved's omnichannel retailing operations. Secondary data evaluation of firm business reports, research papers, papers, news, and whitepapers, and discussions with various retailers are among the sources of evidence used in the study. The findings show that integrating information technology and capabilities from the viewpoint of logistics and supply chain is crucial to omnichannel retailing's full implementation. The study also highlights the role of omnichannel 2.0 and retail 5.0 and how these have become the future of retailing. The research offers useful management insights that might help businesses develop proper strategic action plans throughout transformations.

Suggested Citation

  • Shantanu Trivedi & Saurav Negi, 2024. "Transforming supply chain for sustainable omnichannel retailing: a case of Patanjali Ayurved," International Journal of Logistics Economics and Globalisation, Inderscience Enterprises Ltd, vol. 11(1), pages 49-69.
    • Handle: RePEc:ids:injleg:v:11:y:2024:i:1:p:49-69
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=142107
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:injleg:v:11:y:2024:i:1:p:49-69. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=64 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.