IDEAS home Printed from https://ideas.repec.org/a/ids/injbaf/v4y2012i1p4-47.html
   My bibliography  Save this article

Managing risk to reputation a model to monitor the key drivers. A key to long term solvency for insurance and reinsurance companies

Author

Listed:
  • Jean-Paul Louisot
  • Christophe Girardet

Abstract

Reputation is an intangible asset that directly affects the market value of the firm. Reputation is built on the trust established with all stakeholders through past behaviour. Reputation may prove resilient, yet even minor misconducts, if repeated, can lead to downfall. We propose an operational model to define, measure and monitor the nine key drivers of authenticity, classified in three categories: 1) intentions: vision/promises to partners, CSR profile and human capital; 2) actions: leadership/governance, outreach and operations; 3)results: sector profile, regulatory profile, finance and value. The model proposes metrics for each driver by aggregating data gathered by different methods. The different driver values are combined through multi criteria analysis based on fuzzy measure. This generic model can apply to all industries, but it is most immediately relevant for industries based on future promises like insurance and reinsurance. Carriers domiciled in the European Union will have soon to comply with Solvency 2 that mandate managing risks to reputation.

Suggested Citation

  • Jean-Paul Louisot & Christophe Girardet, 2012. "Managing risk to reputation a model to monitor the key drivers. A key to long term solvency for insurance and reinsurance companies," International Journal of Banking, Accounting and Finance, Inderscience Enterprises Ltd, vol. 4(1), pages 4-47.
    • Handle: RePEc:ids:injbaf:v:4:y:2012:i:1:p:4-47
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=45511
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:injbaf:v:4:y:2012:i:1:p:4-47. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=277 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.