Antecedents and intention to revisit: experimental research for the beach resort tourism in central provinces, Vietnam

This research clarifies the relationships among antecedents (destination risk, destination image, destination satisfaction), and intention to revisit in the literature. This study draws new insights by examining the effects of antecedents on the intention to revisit through analysis of linear structure model (SEM). The findings of this study showed that the perceived destination risks influenced destination images, both of perceived destination risk and destination images not only have significant direct impact on revisit intention but also significant indirect affect the revisit intention through the satisfaction. Evaluating the mediating role of destination satisfaction and the moderation role of the number of times that tourists have visited the destination before by multi-group analysis. The study results also showed that the more number of times that tourists have visited the destination before, the higher the destination image has a positive influence on the destination satisfaction, and the higher the destination image has a positive influence on the intention to revisit. The findings of this study provide insights for beach resort tourism managers, allows them understand the relationships between antecedents and the revisit intention of tourists, thereby contributing to the beach resort tourism development.