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Inclusive healthcare at base of the pyramid (BoP) in India

Author

Listed:
  • Amit Kapoor
  • Sandeep Goyal

Abstract

The need for inclusive healthcare is one of the key areas, where the lack of accessible, affordable and reliable product and service offerings has created a big barrier in the social and economic development of the economically weaker segment living predominantly in rural areas across the world. Realising this as a challenge as well as an opportunity, many entrepreneurs have made an entry in this socio-economic landscape with self-sustainable business ventures. The purpose of this research study is to undertake an in-depth analysis of three such social business ventures in healthcare in India, which are making a difference in the lives of the poor with their self-sustainable and innovative business models. The empirical context (research approach) involves the use of case study research methodology, where the source of data is the published case studies of healthcare business ventures at the base of the pyramid.

Suggested Citation

  • Amit Kapoor & Sandeep Goyal, 2013. "Inclusive healthcare at base of the pyramid (BoP) in India," International Journal of Trade and Global Markets, Inderscience Enterprises Ltd, vol. 6(1), pages 22-39.
    • Handle: RePEc:ids:ijtrgm:v:6:y:2013:i:1:p:22-39
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    Cited by:

    1. Krzysztof Dembek & Prakash Singh & Vikram Bhakoo, 2016. "Literature Review of Shared Value: A Theoretical Concept or a Management Buzzword?," Journal of Business Ethics, Springer, vol. 137(2), pages 231-267, August.
    2. Wenyuan Li & Mohammed Abubakari Sadick & Abdul-Aziz Ibn Musah & Salisu Mustapha, 2018. "The Moderating Effect of Social Innovation in Perspectives of Shared Value Creation in the Educational Sector of Ghana," Sustainability, MDPI, vol. 10(11), pages 1-26, November.
    3. Shekhar & Debadyuti Das, 2023. "Enablers of ‘Creating Shared Value’: A Total Interpretive Structural Modeling–Polarity Approach," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 24(2), pages 291-318, June.

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