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Effect of perceived value on repurchase intention in e-commerce: a study on the Female Daily mobile application

Author

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  • Pratami Wulan Tresna
  • Suryanto
  • Hisly Haidysirly

Abstract

This study aims to determine the effect of perceived value on the repurchase intention of Female Daily application users and to evaluate the magnitude of such effect. The number of samples, that is, 100 respondents, was determined using the Slovin formula. This study adopted descriptive verification analysis with a quantitative approach and simple linear regression. Results indicated that perceived value affects the repurchase intention of Female Daily application users. The correlation coefficient of 0.605 indicates a strong relationship between perceived value and repurchase intention. While the coefficient of determination is 36.6%, which means that the repurchase intention is influenced by perceived value, while the remaining 63.4% is influenced by other factors not examined and the regression equation obtained is Ŷ = 9777 + 0,586X.

Suggested Citation

  • Pratami Wulan Tresna & Suryanto & Hisly Haidysirly, 2019. "Effect of perceived value on repurchase intention in e-commerce: a study on the Female Daily mobile application," International Journal of Trade and Global Markets, Inderscience Enterprises Ltd, vol. 12(3/4), pages 373-380.
    • Handle: RePEc:ids:ijtrgm:v:12:y:2019:i:3/4:p:373-380
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    Cited by:

    1. Chakraborty, Debarun & Siddiqui, Mujahid & Siddiqui, Aaliyah & Paul, Justin & Dash, Ganesh & Mas, Francesca Dal, 2023. "Watching is valuable: Consumer views – Content consumption on OTT platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).

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