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A study of green movement perceptions and behavioural intentions

Author

Listed:
  • Jing Li
  • Sandra J. Hartman
  • Susan M.L. Zee

Abstract

In this study, we discuss the development of an instrument to examine subjects' awareness of and intentions to behave in accordance with what has become known as the 'green movement'. Environmental friendliness and sustainability are the major concerns of green products, green manufacturing and service, and green organisations. Recent commentary in the literature has suggested that there may be 'disconnects' between subjects' expressed support of the movement and their behaviours and perhaps that the movement itself is becoming less powerful. In this study, we begin by discussing instrument design and development and then report initial findings for a group of subjects. We do, in fact, report possible 'disconnects' in several areas and suggest that the instrument may be useful in further examination of facets of the green movement.

Suggested Citation

  • Jing Li & Sandra J. Hartman & Susan M.L. Zee, 2009. "A study of green movement perceptions and behavioural intentions," International Journal of Sustainable Economy, Inderscience Enterprises Ltd, vol. 1(2), pages 133-143.
    • Handle: RePEc:ids:ijsuse:v:1:y:2009:i:2:p:133-143
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    Citations

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    Cited by:

    1. Almas Heshmati, 2018. "An empirical survey of the ramifications of a green economy," International Journal of Green Economics, Inderscience Enterprises Ltd, vol. 12(1), pages 53-85.
    2. Myung Ko & Ruben Mancha & Nicole Beebe & Hyun Shik Yoon, 2013. "Customers’ Personality, Their Perceptions, And Green Concern On Internet Banking Use," Working Papers 0211is, College of Business, University of Texas at San Antonio.
    3. Nishant Kumar & Divya Mohan, 2021. "Sustainable apparel purchase intention: collectivist cultural orientation and price sensitivity in extended TPB model," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 20(2), pages 149-161, April.

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