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Entertainment-education: storytelling for the greater, greener good

Author

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  • Julia-Lena Reinermann
  • Sarah Lubjuhn
  • Martine Bouman
  • Arvind Singhal

Abstract

Can mass-mediated storytelling inspire sustainable practices for the greater public good? Can positive media models be portrayed that uphold sustainability principles? These are challenging questions for the transdisciplinary field of sustainability communication. The present article argues that the Entertainment-Education (E-E) communication strategy represents an engaging and innovative approach in sustainability communication. We note the urgent need for more sustainable lifestyles and highlight the role which the E-E strategy can play in this public endeavour. We describe the E-E strategy and its theoretical foundations, including E-E effects and collaboration research. In addition, we provide examples of several E-E interventions for sustainability. We conclude by raising ethical considerations and the implications that E-E holds for the greater, greener public good.

Suggested Citation

  • Julia-Lena Reinermann & Sarah Lubjuhn & Martine Bouman & Arvind Singhal, 2014. "Entertainment-education: storytelling for the greater, greener good," International Journal of Sustainable Development, Inderscience Enterprises Ltd, vol. 17(2), pages 176-191.
    • Handle: RePEc:ids:ijsusd:v:17:y:2014:i:2:p:176-191
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    Cited by:

    1. Matthias Fischer & Harald Heinrichs, 2018. "Dimensions, Dialectic, Discourse. Three Political Perspectives on the Sustainability of the German Healthcare System," IJERPH, MDPI, vol. 15(7), pages 1-22, July.

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