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Managerial flexibility quantification under competition threat in information–communication technology investments

Author

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  • Georgios N. Angelou
  • Anastasios A. Economides

Abstract

In this paper, we estimate the value of an Information–Communication Technology (ICT) investment opportunity, modelled as a real option, when there is competition threat that can influence its value negatively or even eliminate it. We put our analysis in the revenue management concept, which is a very real concern for ICT service providers across the globe, especially after the increase of competition as a result of markets' liberalisation. The target is to maximise revenue level and minimise risk that influence business profitability. Finally, we apply our model to a real life e-learning case study showing how it can be formulated and solved.

Suggested Citation

  • Georgios N. Angelou & Anastasios A. Economides, 2007. "Managerial flexibility quantification under competition threat in information–communication technology investments," International Journal of Revenue Management, Inderscience Enterprises Ltd, vol. 1(4), pages 388-408.
    • Handle: RePEc:ids:ijrevm:v:1:y:2007:i:4:p:388-408
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