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Utility function for airline travel in Nepal and its comparison with India

Author

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  • Sumeetha Natesan
  • Chhaya Singh
  • Goutam Dutta

Abstract

The competition in the airline market provides an airline passenger with ample open choices to evaluate before finalising a travel decision. The final travel decision is an outcome of a consideration of multiple parameters. In the last decade, Nepal has witnessed impressive growth in international and domestic air traffic, which in turn has led to a growth in tourism in Nepal. It has, therefore, become crucial for competing airlines in Nepal to monitor their services and align the same with respect to airline passengers' preferences. We study the domestic airline travel in Nepal to create a utility function for it and compare the performance of one airline with other competing airlines. The model is based on the logarithmic goal programming model and multiple criteria decision-making. This development also provides a unique opportunity to compare utility functions for airline travel across India and Nepal, two neighbouring countries with different socio-economical setups.

Suggested Citation

  • Sumeetha Natesan & Chhaya Singh & Goutam Dutta, 2019. "Utility function for airline travel in Nepal and its comparison with India," International Journal of Revenue Management, Inderscience Enterprises Ltd, vol. 11(1/2), pages 23-45.
    • Handle: RePEc:ids:ijrevm:v:11:y:2019:i:1/2:p:23-45
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    Cited by:

    1. Natesan, Sumeetha R. & Dutta, Goutam, 2020. "Development of Utility Function for Vehicle Insurance: Comparison of Logarithmic Goal Programming Method and Conjoint Analysis Method," IIMA Working Papers WP 2020-02-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    2. Sumeetha R. Natesan & Goutam Dutta, 2022. "A comparison of logarithmic goal programming and conjoint analysis to generate priority point vectors: an experimental approach," OPSEARCH, Springer;Operational Research Society of India, vol. 59(2), pages 518-549, June.

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