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Quality management to facilitate product introduction across borders

Author

Listed:
  • Promporn Wangwacharakul
  • Martina Berglund
  • Ulrika Harlin

Abstract

This paper explores how quality management (QM) can be used to mitigate managerial challenges in new product introduction (NPI) across national borders. A longitudinal case study involving one Swedish and one Chinese company was conducted. The data were collected through 35 semi-structured interviews and five workshops with employees and managers of several functions before, during and after NPI in a product development project. Several managerial challenges in the cross-cultural collaboration were revealed. The study demonstrated that lack of understanding of cultural differences negatively affected the NPI process and product quality, but these challenges could be handled by a QM approach. Therefore, this paper proposes QM to help mitigate managerial challenges in cross-cultural NPI. The paper contributes to earlier research on the application of QM and the NPI field by suggesting QM as a means to bridge cultural gaps and facilitate NPI across borders.

Suggested Citation

  • Promporn Wangwacharakul & Martina Berglund & Ulrika Harlin, 2020. "Quality management to facilitate product introduction across borders," International Journal of Productivity and Quality Management, Inderscience Enterprises Ltd, vol. 29(2), pages 268-283.
    • Handle: RePEc:ids:ijpqma:v:29:y:2020:i:2:p:268-283
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