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TRIZ and the Kano model: proposing an integrated approach for improving product quality according to customer needs

Author

Listed:
  • Arash Shahin
  • Saeed Abedi
  • Mohammad Javad Ranjbar
  • Ahmad Kamali

Abstract

In the today's competitive world, meeting the expectations of the customers regarding quality and obtaining more market share requires finding innovative methods to develop and improve product quality. Therefore, in this article, a new approach has been proposed for evaluating customer needs using Kano questionnaire and prioritising the methods for satisfying these needs using contradiction matrix based on the conditions and the limitations of manufacturers. In order to evaluate the proposed approach, one of the products of an automobile manufacturer company and seven quality attributes of the product have been studied. Findings indicate that from the manufacturer's perspective, practicality of the changes during production process is of the highest importance.

Suggested Citation

  • Arash Shahin & Saeed Abedi & Mohammad Javad Ranjbar & Ahmad Kamali, 2017. "TRIZ and the Kano model: proposing an integrated approach for improving product quality according to customer needs," International Journal of Productivity and Quality Management, Inderscience Enterprises Ltd, vol. 20(3), pages 392-404.
    • Handle: RePEc:ids:ijpqma:v:20:y:2017:i:3:p:392-404
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    Cited by:

    1. Yauwseph Tandiono & Hsin Rau, 2022. "An Enhanced Model Using the Kano Model, QFDE, and TRIZ with a Component-Based Approach for Sustainable and Innovative Product Design," Sustainability, MDPI, vol. 15(1), pages 1-17, December.
    2. Lee, Ching-Hung & Li, Li & Li, Fan & Chen, Chun-Hsien, 2022. "Requirement-driven evolution and strategy-enabled service design for new customized quick-response product order fulfillment process," Technological Forecasting and Social Change, Elsevier, vol. 176(C).

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