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Green and sustainability corporate initiatives: a case study of goods and services design

Author

Listed:
  • Alan D. Smith
  • Onyebuchi F. Offodile

Abstract

Competitive firms have achieved significant success through their product and service design strategies by combining operational lean practices with green-based strategic initiatives. Although lean typically drive green practices, they need not be mutually exclusive. This study showcased three global firms with headquarters in Pittsburgh, PA (e.g., FedEx, H.J. Heinz Company, PPG Industries) that have obtained a competitive advantage with their products and services. Special attention was given to the green production initiatives currently underway inside these organisations. An overview of each firm will be presented as well as specific design methods and techniques used by the firms. A number of research propositions that would be appropriate for further study and research concerning the roles that strategic management, team integration, GSCM-based initiatives, and implementations can play in new product development and corporate sustainability. These initiatives, both in terms of radical and incremental product innovations, are typically based on a leaner and greener supplier partnerships.

Suggested Citation

  • Alan D. Smith & Onyebuchi F. Offodile, 2016. "Green and sustainability corporate initiatives: a case study of goods and services design," International Journal of Process Management and Benchmarking, Inderscience Enterprises Ltd, vol. 6(3), pages 273-299.
    • Handle: RePEc:ids:ijpmbe:v:6:y:2016:i:3:p:273-299
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