IDEAS home Printed from https://ideas.repec.org/a/ids/ijpmbe/v19y2025i2p266-288.html
   My bibliography  Save this article

Past, present, and future of work innovation research landscape in marketing: science mapping and thematic clustering

Author

Listed:
  • Abhinna Baxi Bhatnagar
  • Nitin Sharma
  • Bhoopendra Bharti
  • Akash Kumar Srivastava
  • Vibhuti Narayan Singh

Abstract

This research carried out a comprehensive synthesis of the existing literature on the landscape of work innovation research in marketing using bibliometric analysis. The pertinent documents are acquired from the Scopus database, with 640 papers selected for inclusion in the bibliometric study based on predefined criteria for inclusion and exclusion. The process of citation analysis is employed to identify the most influential documents and authors in this domain. Furthermore, the authors with the highest productivity and the sources with the most significant number of publications are identified through productivity analysis. The application of bibliographic coupling enabled the identification of four distinct thematic clusters. Moreover, co-citation analysis is employed to discern citation patterns, and co-occurrence analysis is utilised to reveal the thematic trends. Ultimately, the articles outline the future directions that can be pursued for further study in this field.

Suggested Citation

  • Abhinna Baxi Bhatnagar & Nitin Sharma & Bhoopendra Bharti & Akash Kumar Srivastava & Vibhuti Narayan Singh, 2025. "Past, present, and future of work innovation research landscape in marketing: science mapping and thematic clustering," International Journal of Process Management and Benchmarking, Inderscience Enterprises Ltd, vol. 19(2), pages 266-288.
    • Handle: RePEc:ids:ijpmbe:v:19:y:2025:i:2:p:266-288
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=143987
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijpmbe:v:19:y:2025:i:2:p:266-288. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=95 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.