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Analysing the role of public relations in corporate social responsibility

Author

Listed:
  • Zainab Sahiba
  • Sheikh Arafat Hassan

Abstract

Corporate social responsibility works to address a range of social issues impacting the communities where the company operates in an effort to better the standard of living there. The evaluation of public relations' contribution to corporate social responsibility is the main objective of this study. To achieve its goals, the research in this study uses quantitative research techniques. The study's target audience consists of public relations specialists. Convenience sampling methods were used to calculate the sample size. As methods for analysing data, SEM, correlation, and regression analysis will all be used. The results support the premise that conservatives and media relations have negative substantial effects on corporate social responsibility whereas communication, issue management, and the ideal role of public relations officers have positive and noteworthy effects.

Suggested Citation

  • Zainab Sahiba & Sheikh Arafat Hassan, 2025. "Analysing the role of public relations in corporate social responsibility," International Journal of Procurement Management, Inderscience Enterprises Ltd, vol. 22(2), pages 218-237.
    • Handle: RePEc:ids:ijpman:v:22:y:2025:i:2:p:218-237
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