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Behaviour towards eco-friendly shopping bags: the roles of product attributes, personal environmental consciousness and supply-based factors

Author

Listed:
  • Minh-thu T. Nguyen
  • Huong-Giang Pham
  • Tuan-Anh Truong

Abstract

Plastic waste reduction has been widely examined for the last few decades. Long-term solutions should promote the adoption of alternatives to plastic products. This study investigates the roles of product attributes, personal environmental consciousness and retailer-based factors in explaining consumer behaviour towards adopting eco-friendly shopping bags in an emerging market - Vietnam. Responses from 422 customers were collected. Using the second-order model with the partial least squares structural equation model (PLS-SEM) analysis approach, we found that personal environmental consciousness, supply-based factors and price significantly affect consumers' behaviour toward eco-friendly bags directly. The product attributes do not directly affect behaviour but indirectly drive the behaviour of eco-friendly bag usage via attitude toward environmentally friendly shopping bags. Based on these findings, this research provides recommendations for policymakers, shopping bags producers and retailers.

Suggested Citation

  • Minh-thu T. Nguyen & Huong-Giang Pham & Tuan-Anh Truong, 2025. "Behaviour towards eco-friendly shopping bags: the roles of product attributes, personal environmental consciousness and supply-based factors," International Journal of Procurement Management, Inderscience Enterprises Ltd, vol. 22(2), pages 191-217.
    • Handle: RePEc:ids:ijpman:v:22:y:2025:i:2:p:191-217
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