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Going green? Investigating the role of GSCM practices on firm financial and environmental performance through green innovation

Author

Listed:
  • Kanwal Iqbal Khan
  • Zwaid Babar
  • Sumaira Sharif
  • Suhaira Iqbal
  • Maryum Iqbal Khan

Abstract

Green supply chain management (GSCM) is considered the provenance of best performance in every organisation around the world. Its efficient implementation leads to increase the green innovation activities, but its role remained less explored in the literature. In this study, we intended to explore how the execution of GSCM practices links with the improvement of the firm financial and environmental performance that support the concept of environmental friendly products. Data from 413 employees of GSCM award-winning companies of Pakistan were collected through a questionnaire survey. Variance-based structural equation modelling (PLS-SEM) was used to test the proposed structural model. The results suggested that GSCM practices positively affect green innovation that in turn enhances the firm financial and environmental performance. The study contributes to the GSCM literature by providing managerial implications of improved firms' financial performance with an environmental solution.

Suggested Citation

  • Kanwal Iqbal Khan & Zwaid Babar & Sumaira Sharif & Suhaira Iqbal & Maryum Iqbal Khan, 2021. "Going green? Investigating the role of GSCM practices on firm financial and environmental performance through green innovation," International Journal of Procurement Management, Inderscience Enterprises Ltd, vol. 14(6), pages 681-701.
    • Handle: RePEc:ids:ijpman:v:14:y:2021:i:6:p:681-701
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    Cited by:

    1. Naila Nureen & Da Liu & Muhammad Irfan & Maida Malik & Usama Awan, 2023. "Nexuses among Green Supply Chain Management, Green Human Capital, Managerial Environmental Knowledge, and Firm Performance: Evidence from a Developing Country," Sustainability, MDPI, vol. 15(6), pages 1-22, March.

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