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Product development strategy: a perspective of enterprises

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  • Mohamed Mamdouh Awny

Abstract

The basis for the existence of any enterprise is the product/service it provides and exchanges with society. Old products mature and decline and would eventually require replacement. Therefore, in a world where there is aggressive competition, an enterprise cannot survive without introducing new products. New products originate from basic product ideas, inventions or new technologies. They can be the results of discoveries or inventions of new useful objects, services or devices. Quite often though, new products are developed from recognition of alternate potentials for products in use elsewhere. This paper discusses the subject from the perceptive of enterprises. The process of product development, the teams involved and the implementation phases are briefly presented. The successes of development as well as the business are also addressed. The paper also shows that considering customer voice during the product development process is imperative. This paper presents briefly the important issues related to the product development process and strategy. Each presented issue can be the subject for further separate research work.

Suggested Citation

  • Mohamed Mamdouh Awny, 2006. "Product development strategy: a perspective of enterprises," International Journal of Product Development, Inderscience Enterprises Ltd, vol. 3(2), pages 143-151.
    • Handle: RePEc:ids:ijpdev:v:3:y:2006:i:2:p:143-151
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