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Identifying opportunities for wearable technology for product development and market positioning

Author

Listed:
  • Vikas Gupta
  • Lewlyn L.R. Rodrigues
  • Asish Oommen Mathew

Abstract

Wearable technology is all set to revolutionalise the human society. This research study provides an overview of the wearable technology and explores its applicability and usefulness in the Indian context as most of the studies are carried out in foreign countries. This research will fill the knowledge gaps for companies working on wearable technology thereby reducing the market and technology uncertainty in the initial stages of new product development process. A Stage-Gate process was adopted as the research methodology which involves both secondary and primary data analyses. Primary data was collected through a questionnaire survey conducted among 184 employees belonging to 40 companies in Bangalore. The results show that solutions like employee safety systems and smart-eyeglasses are very much beneficial across both office and industrial plant work environments. Moreover, they are also interested in features like health and activity monitoring.

Suggested Citation

  • Vikas Gupta & Lewlyn L.R. Rodrigues & Asish Oommen Mathew, 2018. "Identifying opportunities for wearable technology for product development and market positioning," International Journal of Product Development, Inderscience Enterprises Ltd, vol. 22(4), pages 247-275.
    • Handle: RePEc:ids:ijpdev:v:22:y:2018:i:4:p:247-275
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