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Strategic planning models for prototyping and product development centres

Author

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  • Bopaya Bidanda
  • Salil Desai

Abstract

This paper presents models for developing prototyping and product development centres across the USA. Types of centres, their business drivers and a possible framework for a successful centre within an academic engineering environment are described. Sample case studies are detailed. Further, the academic rationale for developing and establishing "new product development" based centres, and "product realisation" as a core area of competence within the engineering body of knowledge is presented.

Suggested Citation

  • Bopaya Bidanda & Salil Desai, 2004. "Strategic planning models for prototyping and product development centres," International Journal of Product Development, Inderscience Enterprises Ltd, vol. 1(2), pages 133-146.
    • Handle: RePEc:ids:ijpdev:v:1:y:2004:i:2:p:133-146
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