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Global product development: the impact on the product development process and how companies deal with it

Author

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  • Zaza Nadja Lee Hansen
  • Saeema Ahmed-Kristensen

Abstract

This paper investigates the impacts companies have experienced as a result of globalising their product development process, and how they have been addressed. Data was collected through case studies of Danish multinational corporations. This paper presents a unique look into global product development through an investigation of its impact on the organisation, the product development process, and the product. Furthermore, it shows the solutions companies employ to minimise the risks of globalisation and the limitations of these solutions. Finally, this paper provides information on the likely causes for these limitations, and suggests how these can be addressed.

Suggested Citation

  • Zaza Nadja Lee Hansen & Saeema Ahmed-Kristensen, 2011. "Global product development: the impact on the product development process and how companies deal with it," International Journal of Product Development, Inderscience Enterprises Ltd, vol. 15(4), pages 205-226.
    • Handle: RePEc:ids:ijpdev:v:15:y:2011:i:4:p:205-226
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    Cited by:

    1. Yang Liu & Yongjiang Shi, 2017. "Understanding International Product Strategy In Multinational Corporations Through New Product Development Approaches And Evolution," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(07), pages 1-23, October.
    2. C. Darawong & B. Igel, 2017. "Managing Interpersonal Conflict Between Expatriates And Thai Managers Through Intercultural Communication: The Moderating Effect Of Expatriates’ Culture Of Origin," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(04), pages 1-20, May.

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