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A step-based framework to combine creativity, project management and technical development in industrial innovation

Author

Listed:
  • Davide Polverini
  • Serena Graziosi
  • Ferruccio Mandorli

Abstract

Since the assessment of the novelty, feasibility and value of new product ideas is highly subjective and uncertain, it is hard for companies to come up with a final product which successfully embodies customer needs, as well as company requirements. The major goal of this study is to propose a design and managerial step-based framework, moving from idea generation until the early steps of concept embodiment. Russian Theory of Inventive Problem Solving, together with multicriteria-based selection methods are employed. A case study from the household appliances industry is presented, discussing how to guide technical solutions implementation in new product ideas.

Suggested Citation

  • Davide Polverini & Serena Graziosi & Ferruccio Mandorli, 2011. "A step-based framework to combine creativity, project management and technical development in industrial innovation," International Journal of Product Development, Inderscience Enterprises Ltd, vol. 14(1/2/3/4), pages 96-117.
    • Handle: RePEc:ids:ijpdev:v:14:y:2011:i:1/2/3/4:p:96-117
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