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A process modelling and simulation approach for business decision support in pre-conceptual product design

Author

Listed:
  • Magnus Lofstrand
  • Ove Isaksson

Abstract

This paper discusses creation of a support tool (SIMULINK model) for collaborative work process modelling and optimisation based on Simulation Driven Design (SDD). The purpose is to improve the studied company's ability to develop hardware-based services in an early concept stage, and to predict performance of a given service scenario before development. The approach is useful as a decision-support tool in evaluating and prioritising business offers and activities in the business offer process. The modelling and simulation approach minimises the cost of each concept and allows simulation of a number of different concepts before the actual work is carried out.

Suggested Citation

  • Magnus Lofstrand & Ove Isaksson, 2010. "A process modelling and simulation approach for business decision support in pre-conceptual product design," International Journal of Product Development, Inderscience Enterprises Ltd, vol. 12(2), pages 158-175.
    • Handle: RePEc:ids:ijpdev:v:12:y:2010:i:2:p:158-175
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