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Gains, losses and thresholds of influence in social networks

Author

Listed:
  • J. Todd Hamill
  • Richard F. Deckro
  • Victor D. Wiley
  • Robert S. Renfro

Abstract

Influence campaigns seek to achieve political objectives through conveyance of information that affects behaviour. Further developing connections between Social Science's interpersonal influence theory and Operations Research's (OR) network flow formulation, the resulting methodology explores courses of action seeking to influence an inaccessible target audience using their indigenous social network as a conduit. A notional clandestine organisation using the Generalized Network Flow (GNF) problem is analysed. The views expressed in this paper are those of the authors and do not reflect the official policy or position of the sponsors, the US Air Force, the Department of Defense, or the US government.

Suggested Citation

  • J. Todd Hamill & Richard F. Deckro & Victor D. Wiley & Robert S. Renfro, 2007. "Gains, losses and thresholds of influence in social networks," International Journal of Operational Research, Inderscience Enterprises Ltd, vol. 2(4), pages 357-379.
    • Handle: RePEc:ids:ijores:v:2:y:2007:i:4:p:357-379
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    Cited by:

    1. Schneider, Kellie & Rainwater, Chase & Pohl, Ed & Hernandez, Ivan & Ramirez-Marquez, Jose Emmanuel, 2013. "Social network analysis via multi-state reliability and conditional influence models," Reliability Engineering and System Safety, Elsevier, vol. 109(C), pages 99-109.

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