IDEAS home Printed from https://ideas.repec.org/a/ids/ijnvor/v27y2022i1p61-83.html
   My bibliography  Save this article

E-commerce platform resources, sequence of digital strategic actions and competitive advantage: an empirical study from online tourism industry

Author

Listed:
  • Lewei Hu
  • Jing Zhao
  • Yi Jiang

Abstract

This study examines the impact of the sequence of digital strategic actions initiated by e-commerce platform on competitive advantage in competitive interaction (DSAs). Based on the competitive repertoire theory, the configurational approach is used to analyse the secondary data of Chinese online tourism industry, the research finds out the configurations of DSAs orchestrated by digital technologies, partnership resources and competitor responses. Secondly, dynamic characteristics (including complexity and unpredictability) of DSAs sequence are calculated. Thirdly, panel regression has been applied to explore the relationship between the unpredictability and complexity of DSAs sequence and competitive performance in the competitive interaction, and the inverted U-shaped relationship between them is found. Finally, discussion of the implications for theory and practice is presented. In a nutshell, this study aims to help managers formulate and initiate sequences of competitive actions more effectively in the digital environment.

Suggested Citation

  • Lewei Hu & Jing Zhao & Yi Jiang, 2022. "E-commerce platform resources, sequence of digital strategic actions and competitive advantage: an empirical study from online tourism industry," International Journal of Networking and Virtual Organisations, Inderscience Enterprises Ltd, vol. 27(1), pages 61-83.
    • Handle: RePEc:ids:ijnvor:v:27:y:2022:i:1:p:61-83
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=125999
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijnvor:v:27:y:2022:i:1:p:61-83. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=22 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.