The influence process of electronic word-of-mouth on traveller's visit intention: a conceptual framework
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- Prerna Garg & Anoop Pandey, 2023. "Decomposing the Effect of Brand Image in Influencing Information Adoption: The Case of Online Travel Agents," Business Perspectives and Research, , vol. 11(1), pages 11-27, January.
- Cristel Joy G. Cayaban & Yogi Tri Prasetyo & Satria Fadil Persada & Rianina D. Borres & Ma. Janice J. Gumasing & Reny Nadlifatin, 2023. "The Influence of Social Media and Sustainability Advocacy on the Purchase Intention of Filipino Consumers in Fast Fashion," Sustainability, MDPI, vol. 15(11), pages 1-20, May.
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Keywords
tourist decision making; electronic WOM; word-of-mouth; eWOM; elaboration likelihood model; ELM; theory of planned behaviour; TPB; online information sources; visit intentions; tourism industry; tourist destinations; cultural dimensions; uncertainty avoidance.;All these keywords.
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