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Managing barriers of virtual communication in global new product development projects

Author

Listed:
  • Päivi Lohikoski
  • Jaakko Kujala
  • Harri Haapasalo
  • Janne Härkönen
  • Leena Ala-Mursula

Abstract

In virtual operating environments for new product development (NPD) increase the need to manage communication efficiently. The goal of communication is to reach a shared understanding; however, this is often challenging due to barriers that harm the communication process. Communication barriers typically cause misunderstandings and conflicts and hinder access to relevant information, causing delays in projects and some even fail in reaching their strategic or operational objectives. In addition to identifying the barriers, the main aim of the study was to discover ways of overcoming these barriers. We conducted a multi-method case study in a global telecommunications company. The theoretical base was built on virtual team literature and the theory of communication in virtual NPD teams' context. The key finding of this study is that main barriers to communication are egocentrism, information-sharing behaviour, inadequate language skills, mistrust, communication distortions and miscommunication. In addition, we identify specific managerial implications for organising communications in virtual projects.

Suggested Citation

  • Päivi Lohikoski & Jaakko Kujala & Harri Haapasalo & Janne Härkönen & Leena Ala-Mursula, 2015. "Managing barriers of virtual communication in global new product development projects," International Journal of Networking and Virtual Organisations, Inderscience Enterprises Ltd, vol. 15(4), pages 277-298.
    • Handle: RePEc:ids:ijnvor:v:15:y:2015:i:4:p:277-298
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    Cited by:

    1. Suardi Luki & Furinto Asnan, 2023. "Mobile Working Stress and Employee Innovative behavior: Exploring the Role of Organizational Conflict and Work Engagement," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 17(1), pages 2150-2160, July.

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