IDEAS home Printed from https://ideas.repec.org/a/ids/ijmtma/v32y2018i4-5p450-469.html
   My bibliography  Save this article

Optimisation strategy of online dual-channel supply chain under differentiated products

Author

Listed:
  • Jie Xu
  • Xiru Yang
  • Angus Xiao
  • Lei Chen

Abstract

In this paper, differentiated products are its background. When manufacturers direct sales channels and retail channels are both electronic channels, this paper studies manufacturers and retailers pricing strategy about new products and inventory respectively. Taking into account the actual situation, this paper considers the three main factors that affect the utility of consumers, namely, the degree of channel preference, product discount coefficient, service sensitivity to the profit of manufacturers and online retailers, using consumer utility and game theory to build online dual-channel supply chain model, studying the optimal decision of the supply chain when considering the optimal profitability of the supply chain and the different scenarios of profit and inventory sales. Finally, the reliability of the model is verified by an example. The research of this paper can not only enrich the theoretical research of online dual-channel, but also can provide reference for the implementation of online double-channel enterprises.

Suggested Citation

  • Jie Xu & Xiru Yang & Angus Xiao & Lei Chen, 2018. "Optimisation strategy of online dual-channel supply chain under differentiated products," International Journal of Manufacturing Technology and Management, Inderscience Enterprises Ltd, vol. 32(4/5), pages 450-469.
    • Handle: RePEc:ids:ijmtma:v:32:y:2018:i:4/5:p:450-469
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=93362
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Syed Asif Raza, 2020. "Price Differentiation and Inventory Decisions in a Socially Responsible Dual-Channel Supply Chain with Partial Information Stochastic Demand and Cannibalization," Sustainability, MDPI, vol. 12(22), pages 1-42, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijmtma:v:32:y:2018:i:4/5:p:450-469. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=21 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.