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Improving the new product introduction process in manufacturing companies

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  • Philip Charles Ruffles

Abstract

Product differentiation and market penetration in a competitive global market will continue to be dependent upon developing quality products. This paper describes the product differentiation and market penetration in a competitive global market will continue to be dependent upon developing quality products. It describes the process of introducing new products to the market-place and outlines one example of best practice for the development, production and support of new products, in a customer-focused manufacturing business. It discusses the implications for organization structure, teamwork and the application of information technology as a means of continuously improving the new product introduction process to secure a competitive advantage.

Suggested Citation

  • Philip Charles Ruffles, 2000. "Improving the new product introduction process in manufacturing companies," International Journal of Manufacturing Technology and Management, Inderscience Enterprises Ltd, vol. 1(1), pages 1-19.
    • Handle: RePEc:ids:ijmtma:v:1:y:2000:i:1:p:1-19
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    Cited by:

    1. Valle, Sandra & Vázquez-Bustelo, Daniel, 2009. "Concurrent engineering performance: Incremental versus radical innovation," International Journal of Production Economics, Elsevier, vol. 119(1), pages 136-148, May.

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