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A hybrid-approach to model design and development processes and the evaluation of innovation opportunities

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  • Francesca Montagna
  • Maria Franca Norese

Abstract

Complexity and uncertainty are crucial when product/process innovation contexts are concerned. These contexts must be deeply analysed to produce knowledge elements useful to reduce complexity and uncertainty and to manage innovative and unstructured situations. Firms need tools to acquire and structure these knowledge elements, and to propose them in communication contexts, as shared and operational models. The paper presents a hybrid-approach, which integrates problem identification and structuring methods and decision-aiding procedures. The role of this approach, its results, potentialities and limits are analysed in different decision contexts and through a recent application in a firm of the automotive industry.

Suggested Citation

  • Francesca Montagna & Maria Franca Norese, 2008. "A hybrid-approach to model design and development processes and the evaluation of innovation opportunities," International Journal of Manufacturing Technology and Management, Inderscience Enterprises Ltd, vol. 14(3/4), pages 379-395.
    • Handle: RePEc:ids:ijmtma:v:14:y:2008:i:3/4:p:379-395
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    Citations

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    Cited by:

    1. Maria Franca Norese, 2011. "An Application of MACRAME to Support Communication and Decisions in a Multi-Unit Project," Group Decision and Negotiation, Springer, vol. 20(1), pages 115-131, January.
    2. Maria Franca Norese, 2020. "Profiling analysts and actors in interaction: how behavioural aspects can positively affect the decision aid process," EURO Journal on Decision Processes, Springer;EURO - The Association of European Operational Research Societies, vol. 8(3), pages 125-150, November.

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