IDEAS home Printed from https://ideas.repec.org/a/ids/ijmede/v5y2008i6p723-738.html
   My bibliography  Save this article

How to discourage online music piracy

Author

Listed:
  • Hung-Chang Chiu
  • Yuh-May Lin
  • Monle Lee
  • Min-En Nieh
  • Hsiang-Chun Chen

Abstract

Recently, piracy emerged as the biggest obstacle confronting legitimate online music providers. To encourage customers to purchase music from authorised online sources, both antipirating and retention strategies must be effectively implemented. This study provides four generic retention strategies to encourage the purchase of legitimate online music: value-added product, low-price, legal action and technological protection. This paper also classifies online music users into two segments, legal and file-sharing, to provide additional managerial insights. This study proposes that value-added product, low-price, legal action and technological protection strategies all improve purchase intentions of legitimate online music. The value-added product and low-price strategy, which establish customers' attitudinal and behavioural loyalty, are more effective on file-sharing users than legal users. Both legal action and technological protection strategies, which create barriers and penalties for customer switching, have far greater impact on customer purchase intentions of legal users than file-sharing users.

Suggested Citation

  • Hung-Chang Chiu & Yuh-May Lin & Monle Lee & Min-En Nieh & Hsiang-Chun Chen, 2008. "How to discourage online music piracy," International Journal of Management and Enterprise Development, Inderscience Enterprises Ltd, vol. 5(6), pages 723-738.
    • Handle: RePEc:ids:ijmede:v:5:y:2008:i:6:p:723-738
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=21192
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Charlotte Emily De Corte & Patrick Van Kenhove, 2017. "One Sail Fits All? A Psychographic Segmentation of Digital Pirates," Journal of Business Ethics, Springer, vol. 143(3), pages 441-465, July.
    2. Chechen Liao & Hong-Nan Lin & Yu-Ping Liu, 2010. "Predicting the Use of Pirated Software: A Contingency Model Integrating Perceived Risk with the Theory of Planned Behavior," Journal of Business Ethics, Springer, vol. 91(2), pages 237-252, January.
    3. Kate Whitman & Zahra Murad & Joe Cox, 2024. "Psychological Reactance to Anti-Piracy Messages explained by Gender and Attitudes," Journal of Business Ethics, Springer, vol. 194(1), pages 61-75, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijmede:v:5:y:2008:i:6:p:723-738. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=89 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.