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The country image effects on the milk powder market of southern region in Sri Lanka

Author

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  • M.J.F. Fazeela Ahsan
  • P.A.P. Samantha Kumara
  • Siriyama Kanthi Herath

Abstract

This study examines the differences among the perceptions of country image effects on the milk powder market for urban and rural consumers in the southern region of Sri Lanka. The Sri Lankan milk powder market consists of local brands and foreign brands. The choice of one of the brands has been characterised by quality attributes of each. The sample consists of 268 respondents. A personal interview method is used to collect primary data with the help of a structured questionnaire developed and based on the Semantic Differential method. The findings of the study provide significant implications on the role of country image in evaluating product.

Suggested Citation

  • M.J.F. Fazeela Ahsan & P.A.P. Samantha Kumara & Siriyama Kanthi Herath, 2007. "The country image effects on the milk powder market of southern region in Sri Lanka," International Journal of Management and Enterprise Development, Inderscience Enterprises Ltd, vol. 4(1), pages 82-95.
    • Handle: RePEc:ids:ijmede:v:4:y:2007:i:1:p:82-95
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    Cited by:

    1. Yaru Tian & Hua Peng & Xiaoxia Dong & Liwang Li & Wenqi Zhu, 2022. "Consumers’ Brand Preferences for Infant Formula: A Grounded Theory Approach," Sustainability, MDPI, vol. 14(13), pages 1-16, June.

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