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E-business: an outsourcing solution for small businesses

Author

Listed:
  • Augusta C. Yrle
  • Sandra J. Hartman

Abstract

In this paper, we demonstrate how a small entrepreneurial business can compete successfully in the internet arena without developing an in-house website. Current technological development coupled with outsourcing have levelled the playing field, and e-commerce permits a firm to actively and successfully compete in the global marketplace. We suggest that managers utilise an outsourcing approach relying on Application Service Providers (ASPs). Note, however, that we are not recommending that the entrepreneur simply turn over the running of the e-commerce aspect of the business to the ASP. Instead, we advocate that the entrepreneur be a proactive participant in the design of the system. Consequently, attention must be directed to the specifics of the service level agreement. The entrepreneur should view this document as the basic contract governing the relationship between the firm and the ASP. Thus, it should spell out the details concerning the level of service to be provided across a wide range of issues. Additionally, we review a series of topics and concerns that such organisations tend to share.

Suggested Citation

  • Augusta C. Yrle & Sandra J. Hartman, 2004. "E-business: an outsourcing solution for small businesses," International Journal of Management and Enterprise Development, Inderscience Enterprises Ltd, vol. 1(3), pages 268-277.
    • Handle: RePEc:ids:ijmede:v:1:y:2004:i:3:p:268-277
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    Cited by:

    1. Amirpouyan Balali Harandi Author_Email: & Dr. David Yong & Dr. Murali Raman, 2011. "Partner Selection For Strategic Alliances Between Ecommerce Companies, A Conceptual Model," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-242, Conference Master Resources.

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