IDEAS home Printed from https://ideas.repec.org/a/ids/ijmede/v19y2020i4p378-397.html
   My bibliography  Save this article

Do young consumers buy country made products? Evidence from India

Author

Listed:
  • Sahil Singh Jasrotia
  • Surabhi Koul

Abstract

The current study is an attempt to analyse the consumer behaviour of young customers towards the Indian made products. The results clearly indicate that young consumers are rational decision-makers as price and quality still influence their decision making. However, at the same time, constructs like ethnocentrism and country of origin equally dominate the final purchase decision. Young customers get attracted to India made products and do consider them in their choice sets. The study provides researchers in understanding the role of country of origin in shaping consumers' perceptions, preferences and buying. It also lends further support to retailers in understanding the need of dealing with technology-savvy customers who are leading to high cross-shopping phenomenon.

Suggested Citation

  • Sahil Singh Jasrotia & Surabhi Koul, 2020. "Do young consumers buy country made products? Evidence from India," International Journal of Management and Enterprise Development, Inderscience Enterprises Ltd, vol. 19(4), pages 378-397.
    • Handle: RePEc:ids:ijmede:v:19:y:2020:i:4:p:378-397
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=110830
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sahil Singh Jasrotia & Manoj Kumar Kamila & Vinod Kumar Patel, 2023. "Impact of Sustainable Tourism on Tourist’s Satisfaction: Evidence from India," Business Perspectives and Research, , vol. 11(2), pages 173-189, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijmede:v:19:y:2020:i:4:p:378-397. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=89 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.