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Competitive strategy and performance in Southern Ghana

Author

Listed:
  • John A. Parnell
  • John E. Spillan
  • Edwin C. Mensah

Abstract

There is a dearth of academic work investigating the effectiveness of competitive strategies in retail organisations in emerging nations, particularly within sub-Saharan Africa. This study investigates the relationship between business strategy and performance in business enterprises in Southern Ghana. Data from 184 firms in Accra, Tema and Kumasi suggest that - in terms of both financial and operating performance - Ghanaian retailers employing a combination of cost leadership and differentiation strategies outperformed those adopting only one of the two pure strategies.

Suggested Citation

  • John A. Parnell & John E. Spillan & Edwin C. Mensah, 2014. "Competitive strategy and performance in Southern Ghana," International Journal of Management and Enterprise Development, Inderscience Enterprises Ltd, vol. 13(2), pages 109-129.
    • Handle: RePEc:ids:ijmede:v:13:y:2014:i:2:p:109-129
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    Cited by:

    1. Ephraim Ndarathi & Samuel Thiongo, 2023. "Relationship between Strategic Management Practices and Performance of Agro-Veterinary Based Industries: A case Study of Highchem Agro-Veterinary Division," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(12), pages 521-540, December.

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