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Measuring performance in competitive strategy research

Author

Listed:
  • John A. Parnell
  • Nicholas O'Regan
  • Abby Ghobadian

Abstract

When testing for strategy-performance linkages, attention is often given more to the measurement of strategy than to the measurement of performance. However, the selection of performance measures can dramatically influence the findings and conclusions of such studies. This research note provides evidence to support this assertion. Specifically, it is demonstrated that empirical findings can be directly linked to performance measures utilised. Because different strategies may have different performance objectives, selecting appropriate measures is a critical, but difficult task.

Suggested Citation

  • John A. Parnell & Nicholas O'Regan & Abby Ghobadian, 2006. "Measuring performance in competitive strategy research," International Journal of Management and Decision Making, Inderscience Enterprises Ltd, vol. 7(4), pages 408-417.
    • Handle: RePEc:ids:ijmdma:v:7:y:2006:i:4:p:408-417
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    Citations

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    Cited by:

    1. John A. Parnell, 2017. "Cronyism from the Perspective of the Firm: A Cross-National Assessment of Nonmarket Strategy," Journal of Private Enterprise, The Association of Private Enterprise Education, vol. 32(Fall 2017), pages 47-74.
    2. John Mugambwa Serumaga-Zake & John Andrew van der Poll, 2021. "Addressing the Impact of Fourth Industrial Revolution on South African Manufacturing Small and Medium Enterprises (SMEs)," Sustainability, MDPI, vol. 13(21), pages 1-31, October.
    3. Hamzah E. Alqudah & Mani Poshdar & Luqman Oyekunle Oyewobi & James Olabode Bamidele Rotimi & John Tookey, 2023. "Sustaining Construction Organisations in NZ: A Linear Regression Model Approach to Analysing Determinants of Their Performance," Sustainability, MDPI, vol. 15(5), pages 1-18, February.
    4. Avci, Umut & Madanoglu, Melih & Okumus, Fevzi, 2011. "Strategic orientation and performance of tourism firms: Evidence from a developing country," Tourism Management, Elsevier, vol. 32(1), pages 147-157.
    5. John Parnell & Gregory Scott & Georgios Angelopoulos, 2013. "Benchmarking Tendencies in Managerial Mindsets: Prioritizing Stockholders and Stakeholders in Peru, South Africa, and the United States," Journal of Business Ethics, Springer, vol. 118(3), pages 589-605, December.
    6. Long Zhang & John A. Parnell & Chuanhui Xiong, 2021. "Market and Nonmarket Strategies (NMS) in China: Performance Payoffs in Turbulent Environments," Asian Business & Management, Palgrave Macmillan, vol. 20(5), pages 644-665, November.
    7. Hamzah E. Alqudah & Mani Poshdar & Luqman Oyewobi & James Olabode Bamidele Rotimi & John Tookey, 2021. "Business Environment, CRM, and Sustainable Performance of Construction Industry in New Zealand: A Linear Regression Model," Sustainability, MDPI, vol. 13(23), pages 1-17, November.

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