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Technology readiness and purchase intention: role of perceived value and online satisfaction in the context of luxury hotels

Author

Listed:
  • Long Pham
  • Stan Williamson
  • Peggy Lane
  • Yam Limbu
  • Pham Thi Hoan Nguyen
  • Tatyana Coomer

Abstract

This study investigates the relationships among customer technology readiness, perceived value, satisfaction with hotel website integrated self-service technologies, and purchase intention. The data for this study were collected from 668 international tourists who stayed in major cities' luxury hotels in Vietnam. Data were analysed using structural equation modelling technique. The results indicated that optimism and innovativeness positively influence customer perceived value, and insecurity negatively influences customer perceived value; optimism and innovativeness positively influence customer satisfaction; insecurity negatively influences customer purchase intention; customer perceived value positively influences customer satisfaction and customer purchase intention; and customer satisfaction positively influences customer purchase intention. Theoretical contributions and managerial implications are discussed.

Suggested Citation

  • Long Pham & Stan Williamson & Peggy Lane & Yam Limbu & Pham Thi Hoan Nguyen & Tatyana Coomer, 2020. "Technology readiness and purchase intention: role of perceived value and online satisfaction in the context of luxury hotels," International Journal of Management and Decision Making, Inderscience Enterprises Ltd, vol. 19(1), pages 91-117.
    • Handle: RePEc:ids:ijmdma:v:19:y:2020:i:1:p:91-117
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    Citations

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    Cited by:

    1. Eloy Gil-Cordero & Pablo Ledesma-Chaves & Sunghoon Yoo & Heesup Han, 2023. "Luxury tourism and purchase intention factors: a mixed approach applied to luxury goods," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-20, December.
    2. Salim, Taghreed Abu & El Barachi, May & Mohamed, Ahmed Alfatih D. & Halstead, Susanne & Babreak, Nasser, 2022. "The mediator and moderator roles of perceived cost on the relationship between organizational readiness and the intention to adopt blockchain technology," Technology in Society, Elsevier, vol. 71(C).
    3. Ye Sang & Heeseung Yu & Eunkyoung Han, 2022. "Understanding the Barriers to Consumer Purchasing of Zero-Waste Products," Sustainability, MDPI, vol. 14(24), pages 1-20, December.
    4. Amandeep Dhir & Shalini Talwar & Mohd Sadiq & Mototaka Sakashita & Puneet Kaur, 2021. "Green apparel buying behaviour: A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability‐oriented consumption in Japan," Business Strategy and the Environment, Wiley Blackwell, vol. 30(8), pages 3589-3605, December.

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