IDEAS home Printed from https://ideas.repec.org/a/ids/ijmdma/v13y2014i1p1-16.html
   My bibliography  Save this article

Rapid productisation as a strategic choice in small- and medium-sized companies

Author

Listed:
  • Kai Hänninen
  • Ville Isoherranen
  • Tuomo Kinnunen
  • Harri Haapasalo

Abstract

The objective of this study was to describe how rapid productisation (RP) can be used as a strategic choice for small- and medium-sized enterprises (SME). This study attempts to offer insight regarding how a given strategy and competitive situation forces companies to make decisions to abandon formal predetermined procedures. This case study examines the RP concept through the clarification of business case objectives set to start RP. It scrutinises the use of RP as a strategic decision in the case of SMEs. The study presents enablers for RP, the objectives for RP and RP as a strategic choice. In addition, it provides support for the managers of SMEs in considering RP as a revenue making option. Planned and intentional RP allows a company to react on customer expectations without unnecessarily expanding the company offerings. RP is a new concept originating from practical challenges in sales situations.

Suggested Citation

  • Kai Hänninen & Ville Isoherranen & Tuomo Kinnunen & Harri Haapasalo, 2014. "Rapid productisation as a strategic choice in small- and medium-sized companies," International Journal of Management and Decision Making, Inderscience Enterprises Ltd, vol. 13(1), pages 1-16.
    • Handle: RePEc:ids:ijmdma:v:13:y:2014:i:1:p:1-16
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=58468
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijmdma:v:13:y:2014:i:1:p:1-16. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=19 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.