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Exploring the virtue of simplicity in organisations: the case of Mumbai Dabbawalas

Author

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  • Olga Ivanova Ruffo
  • Bertrand Agostini

Abstract

Today, there is an increased interest towards virtues in organisations. In the environmental virtues literature, which explores the (character) traits that can help us treat nature the right way, virtues, such as attentiveness, love and respect to nature have been examined. Our study adds to this literature by exploring an understudied virtue, namely organisational simplicity. Our empirical setting is the organisation of the Mumbai Dabbawalas - tiffin lunch box carries - who deliver food from home to office with an amazingly low error rate. Our findings show that simplicity manifests itself in the dabbawalas' spiritual beliefs, organisational culture, structure and process as well as their strategic focus. In addition, the results of our study demonstrate that by adopting simplicity as a virtue, the dabbawalas unknowingly contribute to environmental sustainability since they do not use motorised vehicles, modern technology and they minimise their waste.

Suggested Citation

  • Olga Ivanova Ruffo & Bertrand Agostini, 2024. "Exploring the virtue of simplicity in organisations: the case of Mumbai Dabbawalas," International Journal of Management Concepts and Philosophy, Inderscience Enterprises Ltd, vol. 17(3), pages 277-304.
    • Handle: RePEc:ids:ijmcph:v:17:y:2024:i:3:p:277-304
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