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Employer branding and talent management: a meta-analytic review

Author

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  • Sudhir Chandra Das
  • Amit Kumar

Abstract

This paper aims to examine the relationship between employer branding and talent management through meta-analysis and to understand the heterogeneity between studies by investigating potential moderators, a total of 32 empirical and quantitative studies were deemed suitable for this study, and electronic searches were conducted using Scopus, Research Gate, Web of Science, ProQuest, and other databases published over the last 20 years (2001-2021). The studies were analysed based on different dimensions, and a systematic literature review (SLR) was carried out following the preferred reporting items for systematic reviews and meta-analyses (PRISMA) principles. In the meta-essential software, the random-effects model was used to generate necessary statistics such as effect size, moderating effects, publication bias, and heterogeneity. This meta-analysis found a large, significant, and positive relationship between employer branding and talent management (effect size = 0.56; k = 32; 95% confidence interval: 0.48-0.63; I2 = 95.01%; Q = 621.85; P < 0.001).

Suggested Citation

  • Sudhir Chandra Das & Amit Kumar, 2024. "Employer branding and talent management: a meta-analytic review," International Journal of Management Concepts and Philosophy, Inderscience Enterprises Ltd, vol. 17(3), pages 235-258.
    • Handle: RePEc:ids:ijmcph:v:17:y:2024:i:3:p:235-258
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