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Supply chain routine issues in Indian FMCG manufacturing firm

Author

Listed:
  • Sachin Modgil
  • Rohit Kr. Singh
  • Vanadana Sonwaney

Abstract

Supply chain is an integral part of operations at any firm especially in manufacturing environment. Supply chain also helps in managing and coordinating the business activities effectively. Today, every business needs to look for the changes that are impacting the business. This continuous monitoring of the market helps firms to make strategic moves to keep business successfully. The sustainable objective of the firm can be achieved with the help of smoothly running supply chain system. The present study aims to analyse a case from biscuit manufacturing company from India. The study identifies the status of firm performance in supply chain and identification of issues. The study can provide the solutions for tangible and intangible benefits for the firm. A situations-actors-processes-learning-action-performance (SAP-LAP) approach has been applied. This analysis can help the firm to compare the existing status of performance with preferred performance for the firm.

Suggested Citation

  • Sachin Modgil & Rohit Kr. Singh & Vanadana Sonwaney, 2020. "Supply chain routine issues in Indian FMCG manufacturing firm," International Journal of Logistics Systems and Management, Inderscience Enterprises Ltd, vol. 37(1), pages 18-37.
    • Handle: RePEc:ids:ijlsma:v:37:y:2020:i:1:p:18-37
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