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From mental representation to strategic foresight: a guide to thriving in a VUCA business world

Author

Listed:
  • Morteza Soltani
  • Mohammad Ehsan Souri
  • Bahman Hajipour
  • Hamidreza Yazdani
  • Shib Sankar Sana

Abstract

The purpose of this study is to investigate the relationship between representational complexity and strategic foresight in different volatility, uncertainty, complexity and ambiguity (VUCA) environments. Using the rough set theory, we discovered patterns that indicate the level of representational complexity that leads to better strategic foresight. The findings show that in uncertain and ambiguous environments, simple and less complex representations lead to more useful strategic foresight. However, in complex and volatile environments, complex representations result in more efficacious strategic foresight. This study extends past literature by investigating the previously unstudied relationship between representational complexity and strategic foresight in different contexts. The originality and value of this research lie in its contribution to the understanding of how mental representation can impact the success of strategies in VUCA environments.

Suggested Citation

  • Morteza Soltani & Mohammad Ehsan Souri & Bahman Hajipour & Hamidreza Yazdani & Shib Sankar Sana, 2024. "From mental representation to strategic foresight: a guide to thriving in a VUCA business world," International Journal of Knowledge-Based Development, Inderscience Enterprises Ltd, vol. 14(3), pages 314-335.
    • Handle: RePEc:ids:ijkbde:v:14:y:2024:i:3:p:314-335
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