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A data mining method based on label mapping for long-term and short-term browsing behaviour of network users

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  • Xiangyuan Liu

Abstract

In order to improve the speedup and recognition accuracy of the recognition process, this paper designs a data mining method based on label mapping for long-term and short-term browsing behaviour of network users. First, after removing the noise information in the behaviour sequence, calculate the similarity of behaviour characteristics. Then, multi-source behaviour data is mapped to the same dimension, and a behaviour label mapping layer and a behaviour data mining layer are established. Finally, the similarity of the tag matrix is calculated based on the similarity calculation results, and the mining results are output using SVM binary classification process. Experimental results show that the acceleration ratio of this method exceeds 0.9; area under curve receiver operating characteristic curve (AUC-ROC) value increases rapidly in a short time, and the maximum value can reach 0.95, indicating that the mining precision of this method is high.

Suggested Citation

  • Xiangyuan Liu, 2024. "A data mining method based on label mapping for long-term and short-term browsing behaviour of network users," International Journal of Information Technology and Management, Inderscience Enterprises Ltd, vol. 23(3/4), pages 219-231.
    • Handle: RePEc:ids:ijitma:v:23:y:2024:i:3/4:p:219-231
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