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Application of intuitionistic fuzzy numbers in SWOT analysis

Author

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  • Emad Roghanian
  • Baharak Ghorbani
  • Mohammad Alipour

Abstract

Strategic studies are of high importance in every business administration. Some of them, like strengths, weaknesses, opportunities, threats (SWOT), can be used widely. However, uncertainty is always considered as a major obstacle for extracting strategies from these techniques. On the other hand, introduction of fuzzy logic facilitates the connection between real world managerial problems and deterministic mathematics. This paper thus focused on vague characteristic of the data used in SWOT analysis, and tried to solve it by utilisation of the intuitionistic fuzzy numbers (IFN), as a transformation which enables the outcome of this procedure to be identified more explicitly.

Suggested Citation

  • Emad Roghanian & Baharak Ghorbani & Mohammad Alipour, 2018. "Application of intuitionistic fuzzy numbers in SWOT analysis," International Journal of Industrial and Systems Engineering, Inderscience Enterprises Ltd, vol. 28(2), pages 152-165.
    • Handle: RePEc:ids:ijisen:v:28:y:2018:i:2:p:152-165
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