Social enterprise marketing strategies' to achieving sustainable development goals in an emerging economy: lessons from emerging economies

The paper focuses on the social business enterprise model that has recently gained significance in Bangladesh using case study methodology on GDFL, a French-Bangladeshi joint venture. The purpose is to evaluate and establish whether similar social business models can be implemented in developing and transitional economies to address poverty issues and achieve several sustainable development goals (SDGs). The authors intend to establish how social businesses impact economies and improve people's lives. Based on this article, it can be argued that GDFL is a social enterprise that utilises the blended revenue approach to remain economically sustainable. The multifaceted GDFL initiative positively contributes to sustainable development across the value chain and in achieving SDG 1, 2, 3, 8. This can also be successfully implemented in similar developing and transitional economies in Asia and Africa. Using Grameen Danone as an illustration, the study explores the nature, operations, objectives, and implications of social businesses.