IDEAS home Printed from https://ideas.repec.org/a/ids/ijiscm/v14y2024i3p266-285.html
   My bibliography  Save this article

Predicting green entrepreneurial intention among farmers using the theory of entrepreneurial events and institutional theory

Author

Listed:
  • K. Geetha
  • J. Naga Venkata Raghuram

Abstract

Green entrepreneurial intention (GEI) in the agriculture sector signifies agricultural businesses' strong determination to embrace environmentally sustainable practices and innovative eco-friendly approaches. To understand farmers' GEI, the research applied theories of entrepreneurial events and institutional theory. A model was developed and empirically validated through structural equation modelling (SEM). A questionnaire survey was used to collect data from 211 farmers from the southern region of India. Findings revealed that perceived desirability, perceived feasibility, mimetic pressure, and entrepreneurial mindset positively influenced GEI. Entrepreneurial mindset played a mediating role in strengthening the farmers GEI. This study contributes to understanding GEI in agriculture and informs strategies for promoting sustainable farming practices.

Suggested Citation

  • K. Geetha & J. Naga Venkata Raghuram, 2024. "Predicting green entrepreneurial intention among farmers using the theory of entrepreneurial events and institutional theory," International Journal of Information Systems and Change Management, Inderscience Enterprises Ltd, vol. 14(3), pages 266-285.
    • Handle: RePEc:ids:ijiscm:v:14:y:2024:i:3:p:266-285
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=142158
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijiscm:v:14:y:2024:i:3:p:266-285. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=79 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.