IDEAS home Printed from https://ideas.repec.org/a/ids/ijimad/v15y2021i5-6p550-569.html
   My bibliography  Save this article

How do people adopt information on social media? The role of e-WOM in revealing travel itineraries

Author

Listed:
  • Nilsah Cavdar Aksoy
  • Alev Kocak Alan
  • Ebru Tumer Kabadayi
  • Hayri Sinan Dagistanli

Abstract

Social media represents a source of information exchange for individuals day by day. The information released in this environment has become an element of word-of-mouth communication. This type of information indicates an area that should be managed for all sectors, including the tourism sector. The purpose of this study is to explain the adoption behaviours of individuals towards tourism information in social media, within the framework of information-related factors and source-related factors. Four hundred seventy-nine participants aged from 18 to 55 were surveyed, and the data obtained were tested with covariance-based structural equation modelling by using AMOS 23. The results of the study showed the following: 1) source homophily positively relates to both source expertise and source trustworthiness; 2) effective factors on information credibility are source credibility, source expertise, and argument quality; 3) information credibility and former three positively relates to information usefulness; 4) information usefulness exerts a positive influence on information adoption.

Suggested Citation

  • Nilsah Cavdar Aksoy & Alev Kocak Alan & Ebru Tumer Kabadayi & Hayri Sinan Dagistanli, 2021. "How do people adopt information on social media? The role of e-WOM in revealing travel itineraries," International Journal of Internet Marketing and Advertising, Inderscience Enterprises Ltd, vol. 15(5/6), pages 550-569.
    • Handle: RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:550-569
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=118258
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Man The Nguyen & Tho Alang, 2024. "When do shoppers prefer using QR codes? Empirical evidence from Vietnam," Future Business Journal, Springer, vol. 10(1), pages 1-21, December.
    2. Agarwal, Neha Dhruv & Kumar, V.V. Ravi & Gunasekaran, Angappa, 2024. "Leveraging social media to examine sustainability communication of home appliance brands," Technology in Society, Elsevier, vol. 77(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:550-569. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=84 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.