IDEAS home Printed from https://ideas.repec.org/a/ids/ijient/v9y2022i4p422-437.html
   My bibliography  Save this article

Brand preferences for consumer electronics in the United Arab Emirates

Author

Listed:
  • Anand Haridas
  • Alun Epps

Abstract

The global consumer electronics industry has recently seen intense rivalry between a few major players. This research focuses on consumer behaviour, brand preferences and the relationship between socio-demographic factors and brand preferences in the United Arab Emirates (UAE). A quantitative study of data collected through a web-based questionnaire concludes that quality and brand equity are the major determinants of a consumer's decision and identifies Sony and Apple as the preferred electronics and smart phone brands. Age, gender and income do not influence brand preference within the UAE market.

Suggested Citation

  • Anand Haridas & Alun Epps, 2022. "Brand preferences for consumer electronics in the United Arab Emirates," International Journal of Intelligent Enterprise, Inderscience Enterprises Ltd, vol. 9(4), pages 422-437.
    • Handle: RePEc:ids:ijient:v:9:y:2022:i:4:p:422-437
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=126398
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijient:v:9:y:2022:i:4:p:422-437. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=167 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.