IDEAS home Printed from https://ideas.repec.org/a/ids/ijidsc/v9y2017i2p116-127.html
   My bibliography  Save this article

Internet and agro-tourism sector for regional development in Crete: a multicriteria ranking

Author

Listed:
  • Zacharoula Andreopoulou
  • Christos Lemonakis
  • Christiana Koliouska
  • Constantin Zopounidis

Abstract

Nowadays, effective use of internet provides an opportunity to identify successful practices and policies for innovative business models in order to promote regional development through agro-tourism. In Crete, agro-tourism entrepreneurs have developed commercial activities in the internet where customers and firms are linked up together in the exchange of agro-tourism services. This paper aims to assess 29 websites of commercial purpose within agro-tourism sector in Crete and rank them according to 13 content, design, navigation and e-commerce adoption criteria. Each criterion presence is studied and then all the websites were ranked according to these criteria using the multicriteria analysis method of PROMETHEE II (preference ranking organisation method for enrichment evaluation). Results confirm that internet adoption in agro-tourism sector in Crete is in satisfactory level. The findings lead to policy implications for agro-tourism firms' entrepreneurs to use internet technologies and social media as a powerful marketing tool.

Suggested Citation

  • Zacharoula Andreopoulou & Christos Lemonakis & Christiana Koliouska & Constantin Zopounidis, 2017. "Internet and agro-tourism sector for regional development in Crete: a multicriteria ranking," International Journal of Information and Decision Sciences, Inderscience Enterprises Ltd, vol. 9(2), pages 116-127.
    • Handle: RePEc:ids:ijidsc:v:9:y:2017:i:2:p:116-127
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=84884
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nikolaos Apostolopoulos & Panagiotis Liargovas & Stavros Stavroyiannis & Ilias Makris & Sotiris Apostolopoulos & Dimitrios Petropoulos & Eleni Anastasopoulou, 2020. "Sustaining Rural Areas, Rural Tourism Enterprises and EU Development Policies: A Multi-Layer Conceptualisation of the Obstacles in Greece," Sustainability, MDPI, vol. 12(18), pages 1-19, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijidsc:v:9:y:2017:i:2:p:116-127. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=306 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.