Estimating regulatory governance gaps for adoption of augmented reality in automobile sector: the application of analytical hierarchy approach

This study aims to estimate regulatory gaps that AR applications may encounter in the automobile sector. The theoretical framework of this study is inspired by regulatory commons dynamics approach. The document analysis and thematic analysis of semi-structure interview transcript helped propose an estimation framework of regulatory gaps in the context of AR adoption in Indian automobile sector. Next, the importance of various regulatory gaps domains and sub-domains have been assessed using fuzzy analytical hierarchy process technique. The automobile market regulatory gaps emerged as the most important regulatory gap domains, while the violation liability, market distortion, smart road infrastructure, customer interest, and safety have been globally ranked as the top five important regulatory gap sub-domains. Policymakers and regulators face a big challenge to match market dynamics created by rapidly advancing technologies. Market regulatory gaps and technical regulatory gaps need to be addressed separately for clarity and focus.